The Generations Challenge from a South African perspective

The Generations Challenge from a South African perspective

If you look at your business today, you will find that the age range in your workforce will be the single most unique challenge you will face over the next few years.

We now have employees in the workforce from 18 to nearly 80. Not all these employees are necessary permanent employees, however they are all critical to your business success.

By 2020 more than 70% of all economically active people in South Africa will fall in the last two generations. – this is based on the statistics Courtesy of – Community Survey 2016, Statistical release P0301 / Statistics South Africa & Population Pyramid.net analysis.

A generation is a group of people born around the same time and raised around the same place, with similar influences. This affects the way we look at the world around us, our responses and expectations.

Due to the uniqueness of our history and the various challenges we have and are still facing in South Africa, we also have additional influences that creates a unique Generational classification. We can therefore not just use the International classification to manage the Generations in our companies.

We considered the following to create the Generational classification within the South African Context.

  1. Our Internet penetration rate in South Africa is much lower than the rest of the world due to the lack of affordability and availability of data to all South Africans.
  2. At our core we support an Ubuntu Culture that represents humanity to others.
  3. We have a deep commitment to our Cultural heritage and diversity.
  4. Due to financial inequality we have a strong indebtedness to Family for support to lighten the financial burden.

It is also very dangerous to look at your workforce and place your employees in various generation boxes or to create stereotypes purely based on their age and their date of birth.  The generational classification is a tool through which you can deduce very powerful clues to begin connecting with and influencing people of different ages.

By 2020 more than 70% of all economically active people in South Africa will fall in the last two generations. – this is based on the statistics Courtesy ofCommunity Survey 2016, Statistical release P0301 / Statistics South Africa & Population Pyramid.net analysis.

 

 

 The Generational challenges creates frustration and conflict in the workplace as each generation communicates, approach challenges, works and thinks differently. Some companies experienced some of these challenges when Millennials entered the workplace. However now Gen Z has joined the Millennials, companies need to learn how to adopt, learn and blend the various generations to optimize performance.

For more information on the Generations Challenges and Generational Blending Solutions  contact us.

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